TECHNOLOGICAL INNOVATION

Rewoolution comes from a combination of the Biella textile making tradition and the technological breakthrough known as Compact³, an innovative spinning system that is the true strength of every garment we make and which results in a product with 15% more resistance, 30% more elasticity and 20% more softness than traditional merino wool.

SHOP MAN SHOP WOMAN

100%
MADE IN ITALY

Since 1865, Reda, a representative of the Made in Italy brand and a benchmark company for the major fashion houses in the world , has continually carried out research in the fields of innovation and eco-sustainable technology, with the utmost respect for the environment and its wool-making tradition. The vast experience of Reda's style and research department has resulted in the creation of a new technical clothing collection designed for sport and lesiure: a new generation of products capable of marrying a high level of technical performance with a great respect for the environment. Rewoolution is the 100% Italian activewear brand for those who love to play sports whilst being completely respectful of the environment.

ZQ-CERTIFIED MERINO WOOL

Reda selects Merino wool from sheep ranches it owns in New Zealand: traceability is guaranteed from the very start. Reda Rewoolution follows the progress of its wool from shearing on, managing the processes during every stage. Thanks to the voluntary certification of textile traceability, it is possible to be completely certain of the origin of the clothes one wears.