For those who love to practise sport in the great outdoors, Rewoolution, a Made in Italy brand, offers an innovative technical clothing range made of 100% natural fibre merino wool that is biodegradable and exceptionally pure and lightweight.

naturally beautiful
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the world leading ethical wool brand

Rewoolution garments are made with Merino wool guaranteed by the ZQ certification; it is ethical wool, because it is selected and produced through a sustainable management of environmental, economic and social resources, safeguarding the wellbeing of people and animals.

not all merinos are created equal

ZQ Merino is different. It brings together dedicated experts throughout the supply chain to transform nature's finest Merino fibre into high-end luxury and performance garments. Our community of grower suppliers are the first step in the process that delivers beautiful, soft, high-performance ZQ Merino garments to people around the globe. Our growers are a diverse bunch, but they share a common passion and dedication, and a goal of producing the best Merino fibre available.

kaitiaki - guardianship for the sky, the sea, and the land

Maori (who are the first people of New Zealand/Aotearoa) believe there is a deep kinship between humans and the natural world. This connection is expressed through kaitiaki - guardianship for the sky, the sea and the land.

ZQ Merino is a reflection of this belief. The men and women who grow ZQ Merino regard themselves as guardians of the sky, the sea and the land which they underpin through their world class eco-standards.

woolen mill

Designed to promote an authentic immersion in the nature, Rewoolution collections are produced in full respect of the environment. Each garment carries out an entirely traceable route: from the farms in New Zealand to the Reda factories, where the raw material is processed using renewable energy and virtuous recycling processes and emissions reduction.

100% made in italy

Since 1865, Reda, a representative of the Made in Italy brand and a benchmark company for the major fashion houses in the world , has continually carried out research in the fields of innovation and eco-sustainable technology, with the utmost respect for the environment and its wool-making tradition. The vast experience of Reda's style and research department has resulted in the creation of a new technical clothing collection designed for sport and lesiure: a new generation of products capable of marrying a high level of technical performance with a great respect for the environment. Rewoolution is the 100% Italian activewear brand for those who love to play sports whilst being completely respectful of the environment.

emas certification

Emas is the community eco-management and audit system (EMAS = Eco-Management and Audit Scheme), to which companies and organizations, both public and private, based in or outside the European Community can voluntarily join, to engage in assessing and improving their environmental efficiency.

innovation technology compact 3

What more than anything else differentiates Rewoolution fabrics is the exclusive spinning system with which they are produced: the CompACT3 technology. Developed in the Reda laboratories, this process enhances the unique natural characteristics of pure Merino wool, ensuring 15% resistance, 30% elasticity and 20% more softness than traditional Merino wool. Treated with the CompACT3 technology, the noble raw material increases its insulating, transpiring and thermoregulating power. The yarn is free of hairiness, does not sting, protects from UV rays and prevents the formation of unpleasant odors, it is also easy to cure and dries quickly. But above all, during the sport activity it guarantees an excellent elasticity, an extraordinary resistance to wear and an extreme lightness: well-being and comfort and performance.


wool performance

it does not sting

It is highly breathable

resistant to all temperatures


types of fabric

merino jersey

Ultra Lightweight 100% Reda Active® Merino Jersey: the lightest among our knitted fabrics. Perfect as first layers, they transpire, protect against UV rays, very comfortable and easy-care.

merino mesh

Lightweight 100% Reda Active® Merino Mesh: a high-performance, breathable, double weave beehive jacquard fabric that creates a unique structure able to ensure excellent thermoregulation and comfort.

merino punto roma

Midweight 100% Reda Active® Merino Punto Roma: an evenly smooth, double weave fabric (two sides in Jersey joined together) that is soft on the skin and has excellent temperature regulation and breathability. It is perfect for outdoor activities in quickly changing weather, when an eclectic even warm garment is needed.

merino techno flannel

Heavyweight 100% Reda Active® Merino Techno Flannel, combined with Ultra Light Nylon & Recycled Polyester Thermo Padding.

merino techno gabardine

Reda Active® Merino Techno Gabardine, alight and multilayer tissue. externally, in 120's pure virgin wool tissue treated with anti-drop and inside a new 25μm polyurethane membrane, which protects against wind and water.