kaitiaki - guardianship for the sky, the sea, and the land
Maori (who are the first people of New Zealand/Aotearoa) believe there is a deep kinship between humans and the natural world. This connection is expressed through kaitiaki - guardianship for the sky, the sea and the land.
ZQ Merino is a reflection of this belief. The men and women who grow ZQ Merino regard themselves as guardians of the sky, the sea and the land which they underpin through their world class eco-standards.